The Brand Whisperer Workshops

What your market decides before you say a word.

We put your brand in front of the buyers and investors you need to win for seven seconds. We record what they decide, then show you how to change it.

Start with an Audit, $4,500 Score yourself free
The time we give your market
  1. 01The test
  2. 02How it works
  3. 03Score yourself
  4. 04Pick a workshop

01The test

Seven seconds. Three questions.

Every workshop starts by testing your brand on the people you need to win. This is exactly how the test works.

Who judges
Real decision-makers matched to your market: a buyer, an investor, a partner.
What they see
Your homepage, your deck and your LinkedIn, seven seconds each. No names, no briefing.
What you get
The recording of their answers. We call it the tape, and every workshop is built on it.
Your privacy
Tapes belong to you. Nothing is shown publicly without your written permission.
RecordingEvaluator 01 / Homepage

00:00Your homepage appears.

00:07It disappears.

  1. Q1What's the first word that comes to mind?
  2. Q2Would you take the meeting?
  3. Q3What made you decide?

02How it works

From verdict to direction

Six steps take you from what your market thinks today to a direction that changes its mind. The bigger the workshop, the further down the list it goes.

Step AuditSessionIntensive
1 The tapesEvaluators react to your brand on camera. Audit: includedSession: includedIntensive: included
2 The scoreSeven questions, 35 points, with evaluator notes. Audit: includedSession: includedIntensive: included
3 The fixesThe changes that close your biggest gaps, ranked. Audit: includedSession: includedIntensive: included
4 The wallYour brand beside three competitors, tested the same way. Audit: not includedSession: includedIntensive: included
5 The directionPositioning and priorities, built live with your team. Audit: not includedSession: includedIntensive: included
6 The re-testNew work, the same judges, a new score. Audit: not includedSession: not includedIntensive: included

Evaluator fees are included in every workshop.

03Score yourself

Score your own brand

Rate your brand from 1 to 5 on the seven questions our evaluators answer. It takes a minute. The gap between your score and theirs is what an Audit finds.

The Seven Seconds Scorecard1 = no / 5 = yes

01Can I tell what you do?
02Do I know who it’s for?
03Do I believe you?
04Does it look like it belongs here?
05Would I trust the claims?
06Would I remember you tomorrow?
07Does it hold together everywhere?

04Pick a workshop

Pick how far to go

Three workshops for companies. Each one includes everything in the one before it. Most companies start with the Audit.

Remote / 2 weeksStart here

Audit

Find out what your market decides about you.

Remote
$4,500

For founders and marketing leads before a raise, a launch or a new market.

Steps 1 to 3. Tapes from three evaluators, your score, your top three fixes, and a 60-minute readout.

Book the Audit

Half day

Session

Your team sees what your market sees, next to your competition.

Remote
$10,500
On-site
$13,000

For leadership teams of 3 to 10 people facing a brand decision.

Steps 1 to 5. Everything in the Audit, tested against three competitors, plus a live direction session and a fix list with owners.

Book the Session

2 days + re-testTwo per month

Intensive

Two days to a new direction. Then the same judges score it again.

Remote
$30,000
On-site
$34,000

For CEOs and leadership teams before a major raise, a rebrand or a new market.

All six steps. Everything in the Session, plus positioning, one brand direction, three designed touchpoints and a re-test 30 days later.

Book the Intensive

Running an accelerator, a VC platform or an event? Seven Seconds also runs as a Cohort workshop for programs and as a Keynote for conferences and offsites.

Ask about programs and speaking

On-site pricing includes travel within New England. Workshops that need air travel or an overnight stay add flight and lodging at cost.

Workshop fees credit toward a Brand Whisperer engagement signed within 60 days, up to the remote price.

05Who runs it

Every workshop is run by Tom O'Keefe, start to finish.

A piece stops someone from across the street, or nobody sees it.

Tom O'Keefe

Tom started on walls. Graffiti taught him that rule before any design job did, and it's why every Seven Seconds workshop starts with a wall.

Creative director and brand strategist, with creative leadership at Evite, New Relic, Microsoft FUSE Labs and Idealab. The Brand Whisperer treats brand as an operating system: the rules that keep a company recognizable everywhere it shows up.

06Book a workshop

Find out what they see

Tell us what's coming up for your brand. You'll hear back within two business days with dates and next steps.

Not sure which workshop? Pick "Not sure yet" and describe the moment you're in. We'll recommend one.

Format